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Inside AUTODOC: insights, ideas and perspectives

Behind every order, innovation and partnership lies a bigger picture. In our Corporate Blog, we explore the ideas, trends and insights that shape AUTODOC and the automotive aftermarket across Europe. Here, we share what we’ve learned, what excites us and what matters in our view — giving you a closer look at our work, our people and the industry we care about. Take your time, dive in and discover how we think, innovate and act.

Latest articles

  • #Life at AUTODOC

    Behind the Wheel: Meet Stefanie Steiner

    Director of Investor Relations shares how continuous learning and professional expertise are key to preparing a company for the stock market. Drawing on 15 years of experience, she explains why education and the right environment are vital for navigating complex regulations and future growth.

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  • #Life at AUTODOC

    Behind the Wheel: Meet Irina Voronkova

    Head of B2C Strategy who is driving the next chapter of profitable growth at AUTODOC. She shares how a cross-functional approach and a "hands-on" spirit allow her team to turn bold ideas into momentum and shape the company's future success.

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  • #Life at AUTODOC

    Behind the Wheel: Meet Yuliia Teteriuk

    Senior Director of Customer Care shares how her international team of 820 professionals supports customers across 27 countries. Learn how the department transitioned from manual support to AI-driven solutions that now handle 50% of all interactions, making the customer journey seamless and clear.

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  • #Life at AUTODOC

    Behind the Wheel: Meet Aurelien Dallibert

    Meet Aurelien Dallibert, who helped build the AUTODOC Marketplace from scratch, transitioning it from a pure retail model to a thriving hybrid system. He shares the journey of launching in nine new countries in 2025 and how his team is broadening product offerings for customers across Europe.

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  • #Life at AUTODOC

    Behind the Wheel: Meet Martin Hoffmann

    Meet Martin Hoffmann, who led the global transformation of IT support at AUTODOC, moving from local setups to a unified, data-driven model. He shares how his team leverages AI and Jira Service Management to ensure that reliable help is always "one click away" for colleagues worldwide.

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  • #Life at AUTODOC

    Behind the Wheel: Meet Yana Kolesnychenko

    Meet Yana Kolesnychenko, who joined AUTODOC as a 19-year-old student and evolved from a contact center operator to a Project Manager in Information Security. She shares how the company’s trust and her own resilience allowed her to bridge the gap between people and tech, driving complex initiatives like Zero Trust.

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  • #Life at AUTODOC

    Behind the Wheel: Meet Maximilian von Schorlemer

    Meet Maximilian von Schorlemer, SVP Legal & General Counsel, who serves as a strategic advisor on governance, risk, and sustainability. He shares how his team builds the legal foundation for AUTODOC’s growth, ensuring the company remains a resilient and responsible European leader in a complex regulatory environment.

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Technology & Innovation

Rethinking technology

A look behind the systems and ideas that power our platform — from automation and data to logistics innovation and responsible use of technology.

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  • #Technology & Innovation

    Mastering dynamic pricing in E-Commerce part 1: The pricing problem

    In the first part of our pricing series, Denis Shvedov (Leader of Pricing Intelligence) breaks down the fundamental "Pricing Problem" in e-commerce. Explore the transition from static to dynamic models and learn how balancing demand elasticity with long-term profitability drives AUTODOC’s competitive edge.

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  • #Technology & Innovation

    How to build a product domain in 90 days – part 1

    Learn how AUTODOC is breaking down organizational silos and legacy barriers by shifting to a product-led model. This article outlines a 90-day framework for architecting "Product Domains"—autonomous, cross-functional teams driven by customer-centric data rather than top-down opinions.

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  • #Technology & Innovation

    How to build a product domain in 90 days – part 2

    Take a deep dive into the seven-session roadmap for building a product domain at AUTODOC. From user journey mapping and technical architecture to final roadmapping and P&L calculations, this guide provides a structured methodology—complete with a free template—to help you architect autonomous, impact-driven teams.

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  • #Technology & Innovation

    Who should be leading innovation?

    Marco Costa and Alexander Tryvailo explore whether innovation should be a dedicated team’s task or a company-wide responsibility. They reveal AUTODOC’s hybrid approach, which balances a specialized innovation unit with a culture of discovery embedded across all product domains.

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  • #Technology & Innovation

    Part 1: The evolution from monolith to micro frontends

    Matteo Baratella chronicles AUTODOC’s transition from a rigid PHP monolith to a flexible Micro Frontend architecture. Learn how breaking the frontend into independent "remotes" has empowered teams to deploy features faster and scale individual components like the basket and catalog without infrastructure bottlenecks.

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  • #Technology & Innovation

    Part 2: Diving deep into the technicalities of micro frontends

    Go behind the scenes of AUTODOC’s high-speed web architecture to see how independent micro frontends maintain global SEO and rapid load times. This technical deep dive explains the vital roles of event emitters, cookie-based authentication, and CDN integration in building a robust, future-proof e-commerce platform.

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Life at AUTODOC

Shaping the automotive future

The human side of AUTODOC — glimpses into daily work life, teams, culture and the moments that bring our workplace to life and let people grow together.

Life at AUTODOC