From a single idea to a European journey
What started in 2008 with three friends and a simple idea has grown into a company serving millions of drivers across Europe.
Guided by ambition, AUTODOC connects people, products and technology to make vehicle repair and maintenance more efficient.
This is our story — shaped over time and still evolving.
How a simple problem became a company-wide purpose
In 2008, a broken headlight bulb became the starting point of a much larger idea: making car parts easier to find, more fairly priced and more accessible to everyone. That moment led to the creation of AUTODOC’s first online shop and continues to shape how we think about mobility today: practical and customer-driven.
The first spark
AUTODOC began in Berlin with a simple repair and a recurring problem: finding the right replacement part quickly and at a fair price was often unnecessarily complex.
When Vitalij Kungel discussed this with his friends Alexej Erdle and Max Wegner, they recognised a shared frustration among drivers: a lack of transparency, high costs and limited choice.
From that insight, a clear idea emerged: a digital platform that would simplify access to vehicle parts and empower customers to manage repairs themselves.
What began as a focused idea quickly developed into a long-term mission — one that continues to guide AUTODOC today.
Early challenges, bold steps
Starting with a small range of products and limited space, the founders were involved in every detail, from packing orders to speaking directly with customers. Each step brought new challenges — from building supplier relationships to scaling operations and developing a platform that could support growing demand. Over time, persistence turned into progress. Within two years, AUTODOC began serving customers across Germany, followed by expansion into Austria and Switzerland. Step by step, a local initiative became a cross-border company.
Shaping a customer-first culture
From the beginning, listening to customers shaped how AUTODOC evolved.
Feedback was not treated as input, but as direction — influencing product selection, service design and delivery standards.
This mindset became part of the company’s foundation. It supported the development of services like AUTODOC Club and later AUTODOC PRO and continues to guide how the company builds for both private and professional customers today.
Our core values
What guides how we work
Our values define how we operate as a company. They shape collaboration across teams, with customers and partners — creating a shared foundation for the organisation.
Empowerment
Everyone at AUTODOC is trusted to make decisions that create impact. We inspire, support and encourage each other to grow, take initiative and succeed together.
Customer centricity
We put our customers at the heart of everything we do. By understanding their needs and anticipating challenges, we deliver products and services that are reliable, accessible and meaningful.
Collaboration
Extraordinary results come from working together. We respect diverse perspectives, value each contribution and align our efforts to achieve shared goals with colleagues, partners and customers.
Inclusion
Diversity and respect are core to who we are. We embrace different backgrounds, cultures and perspectives, creating an open environment where everyone can thrive and contribute at every level.