Behind the Wheel: Meet Hala Morouj

Role: Tax Manager, Indirect Tax

“AUTODOC has already built something remarkable and is still very much in motion. That means the work never stands still: new markets, new regulatory questions, new processes to design from scratch. For someone who finds genuine satisfaction in complexity, that’s not a challenge, it’s the whole point.”

My role at AUTODOC

I joined AUTODOC’s Tax team in April 2022 and from day one, the role has been anything but one-dimensional. As a Tax Project and Process Manager, my work means translating complex tax questions into decisions that teams across the business can actually act on: operational, scalable, and legally sound.

My path into tax wasn’t accidental. I studied law with a tax focus during my Bachelor’s and later specialised in corporate law with an international lens in my LLM, so the complexity that comes with operating across multiple European markets, jurisdictions and regulatory frameworks feels less like a challenge and more like exactly where I’m meant to be. At AUTODOC, with logistics centres across Europe, millions of articles and constant growth, there’s never a shortage of that kind of complexity.

One project I keep coming back to is one we built largely from scratch — a cross-functional initiative involving around 20 people across internal teams and international stakeholders. Leading that meant not just managing the tax and process side, but constantly adapting how I communicated depending on who was in the room. Finance thinks differently from IT, and both think differently from Legal. Getting everyone aligned without losing momentum was the real challenge — and the real learning. That experience shaped how I work. I like getting to the root of a problem rather than treating the symptoms. It’s an approach that doesn’t always take the easiest path — but it tends to get somewhere worth going.

Hala is #ProudToBeAUTODOC

What I value most is the combination of scale, substance and people. AUTODOC has already built something remarkable and is still very much in motion. That means the work never stands still: new markets, new regulatory questions, new processes to design from scratch. For someone who finds genuine satisfaction in complexity, that’s not a challenge, it’s the whole point.

What I’ve come to appreciate about the culture goes beyond directness. It’s the ownership. At AUTODOC, you’re trusted to take something and run with it — nobody is waiting to tell you how. That kind of autonomy is rare, and once you’ve worked in it, it’s hard to go back.

Saying ‘yes’ to AUTODOC

Joining AUTODOC wasn’t the result of a carefully calculated decision. I had other options on the table but after meeting my team for the first time, something clicked. They told me I’d have room to learn and room to build and that was enough. It felt right! I believe sometimes the best decisions are the ones you make with your gut, not your spreadsheet.