across Europe
SEO Specialist
Where your expertise is needed
AUTODOC is the largest and fastest growing auto parts ecommerce platform in Europe. Present across 27 countries with around 5,000 employees, AUTODOC generated revenue of over €1.3 billion in 2023, supplying more than 7.4 million active customers with its 5.8 million vehicle parts and accessories for car, truck, and motorcycle brands. Curious minds, adventurous experts and tech-savvy professionals - one team, one billion euros revenue. Catch the ride!
What we’re looking for
Increase the traffic and performance of the company's websites with comprehensive SEO keyword research and clustering. Implements initiatives to increase site traffic through SEO techniques (title and meta-tagging, indexing, link building, keyword ranking, internal site architecture, and SEO-optimization of content). Analyses site performance, reviews metrics, and suggests solutions to improve SEO-optimization. Identifies opportunities to increase search engine ranking by evaluating traffic trends.
Responsibilities
SEO keyword research: search for commercial and transactional queries in auto topics, search synonyms of categories and vehicles for Google and other search engines.
Search for the most important product features based on key search queries (distinction criteria for all product categories).
Work with keywords and search intent (including Latent Semantic Optimization LSO).
Proposal for optimizing product cards, linking and category branches.
Proposal for the distribution of keywords on the pages, the proper use of categories and their synonyms.
Automation of work using regular expressions, ready-made scripts and Google Sheets formulas.
Do On-page SEO, analyse competitors and implement their successful practices to projects.
Implementation of ChatGPT and other AI SEO tools.
Monitor search engine algorithms and prepare projects for them in advance.
Set and testing tasks for programmers, decomposing tasks.
Use data in catalogues, ratings, technical documents, and Confluence for SEO needs.
Requirements:
1+ year of relevant SEO experience
Understanding user intent based on search queries, the ability to determine it.
Understanding the importance of semantic clusters (SILO structure).
Featured snippets optimization skills are must
Skills in writing detailed content specs for blogs
Skills in creating content templates
Content localization skills will be a plus
Excel skills will be a plus
GEO understanding
Fluent English (additional european language would be a plus)
Perks at work
Competitive salaries based on your professional experience
Fast growing international company with stable employment
Annual vacation and 1 additional day off on your birthday
Mental Wellbeing Program – providing you and your immediate family members with free and confidential mental and physical health support services for a wide range of personal and work-related issues.
Opportunities for advancement, further trainings (over 650 courses on soft and hard skills on our e-learning platform) and coaching
Free English and German language classes
Referral Program with attractive incentives
Flexible working hours and hybrid work
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.