Our values are the basis for everything we do at AUTODOC. Browse over the images to learn more about AUTODOC’s values.
We offer high quality products and services that exceed our customers’ expectations. We achieve this by understanding and anticipating our customers’ needs – regardless of how much they know about car repair.
We can only achieve extraordinary things if we work as a team towards a common goal. In doing so, we acknowledge people’s different needs and value the contribution of each individual, whether from colleagues or our customers and partners.
Diversity and variety are in our DNA: AUTODOC was built by immigrants with limited resources. We recognise the value of individual differences and the cultural diversity of our colleagues, customers, and partners and create an open, respectful, and inclusive working environment. We implement this on every level – locally, globally, internally, and externally.
Everyone at AUTODOC has the opportunity to make decisions that make a difference. We encourage, inspire, and support each other to grow and succeed together.
How do we bring our values to life? Сlick here to find out how we work together at AUTODOC.
In 2008, when Vitalij Kungel had to replace a bulb in the headlight of his Citroen Xsara, the garage charged him €60, even though the bulb itself cost less than €5. Vitalij had a literal lightbulb moment and a business idea was born. Together with his friends Alexej Erdle and Max Wegner, Vitalij launched an online shop for car parts (pkwteile.de). The first product sold was of course a bulb, costing just one euro.
Helping customers is what drives us to this day: we make mobility easy, transparent, sustainable, and affordable! The market for car spare parts and car repairs is not always easy to understand. Making the best value choice for car repairs can be an art in itself. That’s why more than 5,000 employees from over 50 nationalities in six countries work to make vehicle repair as easy and convenient as possible for you, regardless of how much money, time, or know-how you have at your disposal. Repair your car yourself – it’s easier than you might think.
Everyone will find what they’re looking for in our online shop: we stock a wide selection of great value products for cars, trucks, and motorbikes from numerous brands and in every price range.
Our user-friendly website makes ordering easy and if you do have any questions, we’ll be happy to help. Our customer support is available in 23 languages. We’re also here to help when it comes to repairs and offer free, detailed PDF guides and video tutorials on car repairs on YouTube and AUTODOC CLUB. With our car-related services, we do our best every day to keep our promise of providing you with the best possible support for DIY repairs.
2008: AUTODOC is founded in Berlin-Weissensee
2009: AUTODOC hires its first employees
2010: Due to strong growth, AUTODOC relocates within Berlin to Rhinstraße 49, where it opens its first warehouse
2011: AUTODOC expands its offering to Austria and Switzerland
2012: AUTODOC enters the markets in Spain, Italy, the United Kingdom, and France
2013: AUTODOC launches its own brand STARK
2016: AUTODOC achieves annual revenue of more than 100 million euros for the first time
2016: Launch of the AUTODOC apps for iOS and Android, as well as the in-house brand RIDEX
2018: In its tenth year after founding, AUTODOC achieves annual revenue of more than 400 Million Euros
2018: AUTODOC opens a new logistics site in Szczecin, Poland
2019: AUTODOC moves into new offices in Berlin-Charlottenburg
2019: AUTODOC expands its logistics capacities in Szczecin and Berlin by around 8,500 m²
2019: AUTODOC launches the online platform AUTODOC CLUB
2020: AUTODOC starts sales in Ireland and is now available in 27 European countries
2020: AUTODOC launches the new AUTODOC CLUB app for iOS and Android and introduces the AUTODOC PLUS service
2021: On September 8, 2021 AUTODOC GmbH is converted into a public limited company (AG)
2022: Major brand relaunch, first TV commercial on German television, and first international campaigns
2022: AUTODOC launches the partner program for professionals, AUTODOC PRO, in France
2022: On November 16, 2022 AUTODOC AG is converted into a European company (Societas Europaea, SE)
2022: AUTODOC opens a new logistics hub in Szczecin, Poland
2023: AUTODOC opens a new tech hub in Lisbon, Portugal.
2023: AUTODOC celebrates its 15th anniversary.
2023: AUTODOC opens another warehouse in Szczecin, Poland.
2023: AUTODOC opens a new distribution center in Cheb, Czech Republic.
AUTODOC is one of Europe’s leading online retailers of vehicle parts and accessories. Founded 17 years ago in Berlin by Alexej Erdle, Max Wegner, and Vitalij Kungel, the company has grown rapidly, achieving sales of around €1.6 billion in 2024. We offer 6.7 million products from 2,500 brand manufacturers for 176 car, 23 truck, and 154 motorcycle brands, operating in 27 European countries with over 5,000 employees across 13 locations.
Explore our latest Factbook 2025 for a complete overview of our company, key figures and milestones.
Alexei Kletenkov
Chair of the Supervisory Board
Alexei Kletenkov graduated with honours in international economic relations from MGIMO University in Moscow in 2007. Shortly after, he joined the equity capital markets team at J.P. Morgan in London. In June 2010, Kletenkov joined Deutsche Bank’s investment banking team in Moscow. In July 2012, he joined the investment banking team at Sberbank CIB, and six months later, he was named vice president. In July 2016, Kletenkov was appointed by Russia’s largest retail brokerage firm, BCS Global Markets (BCSGM), to build and lead a trading platform for equity capital markets. From 2016 to June 2020, he sat on the User Committee for Primary Markets of the Moscow Exchange for BCSGM. In July 2020, Kletenkov left BCSGM to start his own capital raising, IPO and financial advisory company. Since January 2021, Alexei Kletenkov and his team have been working as financial advisors for AUTODOC.
Alexej Erdle
Founder/Member of the Supervisory Board
In 2008, Alexej Erdle founded AUTODOC together with Vitalij Kungel and Max Wegner and served as Chief Executive Officer (CEO) until the company was converted into a stock corporation (AG) on 8 September 2021 – from February 2021 as Co-CEO together with Christian Gisy. Alexej Erdle moved to the Supervisory Board of AUTODOC SE on 8 September 2021.
Max Wegner
Founder/Member of the Supervisory Board
In 2008, Max Wegner founded AUTODOC GmbH together with Alexej Erdle and Vitalij Kungel. He served as AUTODOC’s Chief Business Development Officer (CBDO) until the company became a joint stock company on 8 September 2021. Based in Odesa, he maintained close contact with the company’s Eastern European locations. Max Wegner moved to the Supervisory Board of AUTODOC SE on 8 September 2021.
Vitalij Kungel
Founder/Member of the Supervisory Board
In 2008, Vitalij Kungel founded AUTODOC GmbH together with Alexej Erdle and Max Wegner. He served as AUTODOC’s Chief Financial Officer (CFO) until the company became a joint stock company on 8 September 2021. Vitalij Kungel moved to the Supervisory Board of AUTODOC SE on 8 September 2021.
Sandra Dax
Member of the Supervisory Board
After completing her studies in business administration at Landshut University of Applied Sciences, Sandra Dax was Controlling Manager at BMW in Munich from 2000 to 2009 and then Head of Controlling at BMW Italia. At the end of 2009, she developed and managed the sales and marketing strategy for the Chinese market. From 2012 to 2015, she was Head of Sales for BMW Southern and Eastern Europe. In 2017, she assumed global responsibility for Used Car, Steering Sales, Reporting and Analytics as Vice President. In January 2020 she was appointed Director Enabling and Driving eMobility Europe at BMW AG. In November 2020, she moved to SAP SE as Global VP – Business Development Automotive and Industrial Machinery and Components. Since May 2021, Sandra Dax has been Co-Founder/Co-CEO of the consulting firm AnAttitude, which specialises in digitalisation, new business models, sales and marketing strategy, as well as transformation in the automotive world. Sandra Dax was on the Supervisory Board of AUTODOC from August 2021 until September 2022. She was appointed Co-CEO with Dmitri Zadorojnii in October 2022 and moved back to the Supervisory Board as per her contract in October 2023.
Jeremy Honeth
Member of the Supervisory Board
Jeremy Honeth is a Partner in the Hybrid Value Group of Apollo, a high-growth global alternative asset manager, having joined in 2013. He is based out of London, United Kingdom. Jeremy brings two decades of experience in private equity and capital markets transactions and has served on several public and private corporate boards in the industrial and technology sectors, contributing to their growth and success. Previously, Mr. Honeth worked at The Carlyle Group, Barclays Private Credit Partners and Evercore Partners. Mr. Honeth graduated with Honors from The University of Chicago. Mr. Honeth joined the Supervisory Board of AUTODOC SE in April 2024.
Manfred Puffer
Member of the Supervisory Board
Mr Puffer joined Apollo in October 2008 as an operating Partner. Prior to that Mr Puffer worked at Bear Stearns as a member of the European Executive Board and at Westlb where he was member of the managing board responsible for Investment Banking. From 1994 to 2000 he was head of fixed income at HVB. Mr Puffer sits on the boards of Athene, Catalina, Athora Germany, Oldenburgische Landesbank and Autodoc. From July 2009 until February 2024, he was a member of the board of Infineon, the DAX 30 listed Chipmaker. Mr Puffer is an Austrian Citizen and holds a PhD in economics and business administration from the University of Vienna. Mr Puffer joined the Supervisory Board of AUTODOC SE in April 2024.
Ulrike Handel
Member of the Supervisory Board
Ulrike Handel is a board member and business leader with more than 30 years extensive experience in media, online marketplaces and digital services companies. She most recently served as President News Media Europe and Marketing Media of Axel Springer SE. Prior to that role, she was the Chief Executive Officer of Dentsu International (Germany and DACH); before that, Dr. Handel served as Chief Executive Officer and Chairman of publicly listed ad pepper media International N.V. where she led the turnaround of the group and multiplied shareholder value. In the period from 2000 – 2011 Dr. Handel held leadership positions in Axel Springer, including the role as Head of the classifieds group, and member of the management board at WELT Publishing Group. Dr. Handel currently sits on the Supervisory Board of Compugroup Medical (Germany), the Administrative Board of Vend Marketplaces (Norway), the Board of Directors of Hubert Burda Media (Germany), on the Board of Directors of Mediahuis (Belgium) and the Advisory Board of Kontora Family Office (Germany). Dr. Handel studied media management and economics in Hannover, Germany and Madison, Wisconsin. In addition, she holds a PhD from the University of Amsterdam, the Netherlands.
AUTODOC operates webshops in 27 countries and has 13 company locations.
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Office
Market
Warehouse
Germany
Founded in Berlin, AUTODOC’s headquarters remain the operational core of the company—home to our leadership, administration, and first logistics centre.
Show moreBelgium
In March 2025, we opened our new warehouse in Ghent, Belgium—our fourth logistics location in Europe. This facility will mainly serve as a distribution center for our B2B operations in France, the Benelux region, and southern Germany. At the same time, we successfully launched AUTODOC PRO in Belgium.
Show moreCzech Republic
In 2023, we expanded our logistics footprint with a new distribution centre in Cheb. We’ve been steadily growing in the Czech market since 2014, with strong customer engagement and consistent growth.
Show moreFrance
Since 2021, our French location has focused on building our B2B presence. With the launch of AUTODOC PRO in November 2022, we’ve strengthened our support for professional customers.
Show moreItaly
This location was established in 2024 and will support the successful expansion of our B2B business, AUTODOC PRO, into the market.
Show moreLuxembourg
In May 2023, we founded a new subsidiary in Luxembourg. At this location, we are concentrating primarily on building up our category management.
Show moreNetherlands
Our Dutch subsidiary was founded in 2023 and paved the way for the successful launch of AUTODOC PRO in May 2024.
Show morePoland
With four warehouses in total, Poland is a key logistics center for AUTODOC. Our largest site supports European distribution with high capacity, advanced automation, and space for continued growth.
Show morePortugal
Lisbon is home to our newest and future-largest tech hub. Opened in 2023, it brings together experts in software, data, product, and B2B development.
Show moreUnited Kingdom
This location was established in 2025 to support AUTODOC’s ongoing growth and expansion across European markets.
Show moreUkraine
Ukraine has been a key tech and service location since 2015. With offices in Kyiv, Lviv, and Odesa, over 1,000 employees contribute to IT, marketing, and legal operations.
Show moreMoldova
In Chișinău, our teams support customer service, marketing, and IT. The location plays a valuable role in our international operations.
Show moreKazakhstan
From this location, we are expanding our own-brand portfolio and deepening partnerships with manufacturers across Asia.
Show more
AUTODOC is the biggest European e-commerce platform for aftermarket vehicle parts. With over 16 years of successful operation in 27 European countries, we have gained deep knowledge of car performance and an understanding of drivers’ needs.
This has led us to create products and services that combine the best of our experience with cars and customers.
In our portfolio, we have product brands for both car owners and professionals, as well as specially tailored all-in-one supplier services for business partners.
To learn more, please visit the following pages:
With AUTODOC CLUB you can keep an eye on all costs and organise the repair, maintenance, and care of your vehicle yourself simply and inexpensively. Visit our online platform and take advantage of the many tutorials, videos, and expert chats about cars. Become part of our automotive community today.
An absolute bestseller on AUTODOC, with a wide assortment range, proven quality, and reasonable prices.
