across Europe
SEO Content Manager
Where your expertise is needed
Increase the traffic and performance of the company's websites. Implements initiatives to increase site traffic through SEO techniques (title and meta-tagging, indexing, link building, keyword ranking, internal site architecture, and SEO-optimization of content). Analyzes site performance, reviews metrics, and suggests solutions to improve SEO-optimization. Identifies opportunities to increase search engine ranking by evaluating traffic trends. Analyzes search results for marketing campaigns.
What we’re looking for
Responsibilities:
- Organization of interaction between teams within the department and with other departments to implement a comprehensive SEO content strategy
- Optimization of texts on product / category pages and the blog, development of requirements for writing briefs for texts and prompts for GPT chat
- Optimising website's headers, subheaders, titles and meta descriptions for search engines based on the SEO scorecard and analysing the impact on traffic and keyword positions
- Preparing requirements for writing SEO-friendly alt attributes for images to cover relevant keywords, avoiding spam and analyzing results
- Do briefings and keywords density requirements
- Work with keywords and search intent (including Latent Semantic Optimization LSO)
- Formulate and approve general optimization tasks and basic strategy
- Using ChatGPT and other AI SEO tools in daily SEO routine
- Automate work using Regular Expression, ready-made scripts, and Google Sheets formulas
- Do One-page SEO, analyse competitors and implement their successful practices to projects
- Monitor search engine algorithms and prepare projects for them in advance.
- Set and testing tasks for programmers
- Use data in catalogues, ratings, technical documents, and Confluence for SEO needs
Qualifications:
- Language: B2+ English
- Education degree: Bachelor degree
- Field of Study: Marketing (optional, we can consider other specialties)
- Certifications: Google Analytics and other SEO marketing certificates
- Work experience: 8+ years experience in SEO
Perks at work
- Competitive salary based on your professional experience
- Stable employment in the fast growing international company
- Dynamic work environment
- Ability to influence business and its results
- Paid business trips and payment for participation in conferences
- Paid corporate language classes (English, German, Polish)
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.