across Europe
Position Senior SEO (Keyword position scoring map)
Where your expertise is needed
Increase the traffic and performance of the company's websites by implementing a Keyword scoring map system. Providing suggestions for increasing site traffic through SEO techniques (title and meta-tagging, indexing, link building, keyword ranking, internal site architecture, and SEO-optimization of content). Creating an SEO scorecard to analyse the impact of changes on traffic and keyword positions. Analyses site performance, reviews metrics, and suggests solutions to improve SEO-optimization. Identifies opportunities to increase search engine ranking by evaluating traffic trends. The position is essential for enhancing organic search visibility and optimizing keyword rankings, driving increased website traffic and business growth.
What we’re looking for
Responsibilities:
- Creating an SEO scorecard to analyse the impact of On-page SEO changes on traffic and keyword positions
- Providing ON-page SEO suggestions that meet the strategy
- Mentor and review the work of lower-level professionals or lead a small team.
- Work with semantics and search intent (including Latent Semantic Optimization LSO)
- Conduct SEO audits of a project to identify traffic growth patterns, develop the SEO strategy for a project with the help of the Team Lead
- Implementation of ChatGPT and other AI SEO tools
- Formulate and approve general optimization tasks and basic strategy
- Work on the internal technical optimization of a project, analyse competitors and implement their successful practices to projects
- Monitor search engine algorithms and prepare projects for them in advance
- Automate work using Regular Expression, ready-made scripts, and Google Sheets formulas
- Set and testing tasks for programmers
- Do briefings and keywords density requirements, check copywriting, suggest tools to increase organic traffic and sales
- Use data in catalogues, ratings, technical documents, and Confluence for SEO needs
Qualifications:
- Language: Intermediate English
- Degree: Bachelor degree
- Field of Study: Marketing (not necessarily, we can consider other specialties)
- Certifications: Google Analytics
- Work experience: 5+ years experience in SEO
Perks at work
Competitive salary based on your professional experience
Stable employment in the fast growing international company
Wide benefit system
Dynamic work environment
Ability to influence business and its results
Professional growth — you will attend free external and internal courses
Paid business trips and payment for participation in conferences
Paid corporate language classes (English, German, Polish)
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.