across Europe
Middle SEO Research Specialist
Where your expertise is needed
AUTODOC is the largest and fastest growing auto parts ecommerce platform in Europe. Present across 27 countries with around 5,000 employees, AUTODOC generated revenue of over €1.3 billion in 2023, supplying more than 7.4 million active customers with its 5.8 million vehicle parts and accessories for car, truck, and motorcycle brands. Curious minds, adventurous experts and tech-savvy professionals - one team, one billion euros revenue. Catch the ride!
What we’re looking for
Responsibilities:
Search for the synonyms for categories and vehicles for Google and other search engine
Search for the most important product features based on key search queries (distinction criteria for all product categories)
Analysis of the results of renaming the categories and added synonyms
Search for new categories and parents to increase traffic
Proposal for optimizing product cards, linking and category branches
Proposal for the distribution of keywords on the pages, the proper use of categories and their synonyms
Adding category / generic synonyms and product subtitle information to AWS.
Logging of category / generic name changes in Jira, Confluence, Google Sheets
Mentor and review the work of lower-level professionals.
Work with semantics and search intent (Latent Semantic Optimization (LSO)).
Automate work using Regular Expression, ready-made scripts, and Google Sheets formulas, making graphs etc.
Requirements to qualifications:
At least 2+ years of experience in SEO
Extensive experience in semantic optimization: clustering of keywords, searching long-tail queries, LSI
Strong time management skills, prioritization of tasks, meeting deadlines
Experience with website optimization tools (Ahrefs, Similarweb, KWT, Serpstat, Semrush, GWT, Google Analytics, KeyCollector, etc.)
Experience of working with foreign markets
Knowledge of HTML / CSS
Strong interpersonal skills
Fluent English, additional european language is considered as a plus
Perks at work
Competitive salary based on your professional experience
Stable employment in the fast growing international company
Wide benefit system
Dynamic work environment
Ability to influence business and its results
Professional growth — you will attend free external and internal courses
Paid business trips and payment for participation in conferences
Paid corporate language classes (English, German, Polish)
We celebrate diversity and are committed to building teams that represent a variety of backgrounds, perspectives and skills. All employment is decided on the basis of qualifications, merit and business need.