Meet Olena Kasprova

Role: Professional Service Design, B2C

“What I enjoy most in my work is stepping into the customer’s shoes and working alongside thoughtful, open colleagues. Being part of a fast-growing European company that continually seeks new ways to improve makes the journey both challenging and inspiring.”

My role at AUTODOC

I joined AUTODOC in 2021 after several years as a project manager in the banking field — a highly structured and predictable environment. Moving into e-commerce meant stepping into a faster, more dynamic, and constantly evolving world.

I’ve always been interested in how products and processes work in real life, not just on paper. As a Service Designer, I focus on understanding how customer experience actually feels, where services flow smoothly, where people hesitate, and where clarity is missing.

My work is about seeing the experience from the inside and turning those observations into clarity that supports better decisions. It matters to me that behind every product, process, and decision at AUTODOC, there is always a real person in mind, helping make our services more understandable, calm, and human.

Olena is #ProudToBeAUTODOC

I’m proud to be part of AUTODOC, where a culture of thoughtful work brings insight-driven decisions, genuine empathy, and strong team collaboration together to create real product value and a truly seamless customer experience.

In my work, I value the ability to bring clarity, even in complex and uncertain situations. It is essential to me to help teams gain a deeper understanding of the customer and rely on that understanding when making decisions.

Especially in challenging moments, I try to keep the focus on the person and their experience, even when there is a lot of urgency and noise around. I see this as my contribution, acting as a bridge between real customer stories and the product. Perhaps the most valuable moments are when I see research insights take on a life of their own: in discussions, product decisions, and communications. When it becomes clear that the work does not stay “in a document,” but truly shapes how people interact with AUTODOC.

Saying ‘yes’ to AUTODOC

What I enjoy most in my work is stepping into the customer’s shoes and working alongside thoughtful, open colleagues. Being part of a fast-growing European company that continually seeks new ways to improve makes the journey both challenging and inspiring.