Role: Head of B2C Strategy
“From the very beginning, I felt completely at home. (…). It impressed me how much deep expertise lives in this company and how people bring it to the table with openness and a shared sense of purpose.”
My role at AUTODOC
I lead B2C Strategy at AUTODOC; a small but mighty team focused on defining and driving the B2C strategy that will unlock our next chapter of profitable growth. That means building the strategy itself, but also rolling up our sleeves and making it happen – together with brilliant teams across the business.
It’s a deeply cross-functional role that touches everything from customer experience to go-to-market. No two days are the same and that’s what makes it fun. We’re working with amazing people, tackling challenges, connecting the dots, and turning ideas into momentum.
Irina is #ProudToBeAUTODOC
From the very beginning, I felt completely at home. The welcome was warm, the support was real, and the trust placed in me and my team stood out. It impressed me how much deep expertise lives in this company and how people bring it to the table with openness and a shared sense of purpose.
AUTODOC is already a large and highly successful business, yet it still operates with speed and sharp focus. There’s transparency, pragmatism, and a hands-on spirit. Just as important, it’s a place where you can speak up, share ideas, and challenge thinking, which makes the culture refreshing and genuinely motivating. For me, it’s felt like a place where you can grow, contribute, and be heard.
Saying ‘yes’ to AUTODOC
What drew me in were the people and the challenge. I was inspired by everyone I met during the interview process: sharp, driven, and truly invested in AUTODOC’s future.
And then there’s the company itself – a remarkable success story with so much more potential to unlock. For a strategist, it’s a rare and thrilling opportunity to take on strategy in a highly successful business and help design what comes next. And I’m very excited to be part of shaping that next chapter.
05/02/2026, Behind the Wheel
