Role: Product Marketing Manager, B2B Product Marketing
“My favorite aspect of working at AUTODOC is the unique opportunity to be at the epicenter of rapid growth and global transformation. Working in such a dynamic environment as AUTODOC PRO, where every day brings new challenges, is the most exciting part.”
My role at AUTODOC
My story with AUTODOC began in the Shop team as a Product Marketing Manager. I then moved into a Product Manager role within the Retention & Loyalty department, focusing on the Personal Account. It was a thrill to help shape the new architecture of the personal account. Working alongside such a talented tech team was a highlight for me.
Since 2024, I’ve been part of the B2B Product Marketing team as a Product Marketing Manager. It’s an inspiring new stage, and thanks to our leader, we are a team that truly cares about the impact we make. I develop and implement various techniques to increase engagement with current PRO customers and launch information campaigns that directly influence client loyalty and purchase frequency. My working day depends on the current tasks, but I am very happy that it is never routine or boring.
Hanna is #ProudToBeAUTODOC
I am very proud that my role on the B2B Product Marketing team enables me to make a measurable, long-term contribution to AUTODOC’s strategic goals. The moment I am particularly proud of is the project to revamp the loyalty programme at AUTODOC PRO. This is a very large-scale and comprehensive initiative aimed at significantly increasing the share of active customers and, consequently, increasing the company’s overall profit. Seeing how our efforts, already partially implemented in 2025 and planned for full rollout in 2026, are transforming our approach to B2B customers and delivering tangible business results gives me a sense of satisfaction and pride.
From a professional growth perspective, a key moment for me was the transition to the B2B Product Marketing team. This required quickly mastering completely new approaches to working with B2B customers, including applying more complex data analysis methods. I highly value the company’s opportunity to work on truly large-scale, comprehensive initiatives.
Saying ‘yes’ to AUTODOC
My favorite aspect of working at AUTODOC is the unique opportunity to be at the epicenter of rapid growth and global transformation. Working in such a dynamic environment as AUTODOC PRO, where every day brings new challenges, is the most exciting part. As I’ve already mentioned, my job is never routine, and this constant forward movement and the need to adapt quickly are what motivate me the most.
Looking back, the best part of working at AUTODOC is the people. Being surrounded by colleagues who are genuinely passionate and highly effective is my biggest source of motivation.
21/08/2025, Behind the Wheel
