We make mobility easy
and sustainable.

With our services, we want to make sure our customers can get around reliably with their car, motorbike, or truck.

Individual mobility is a cornerstone of a modern society. We are committed to ensuring our customers' mobility and making their vehicles usable for longer. This conserves resources and, thanks to our services, is convenient and cost-effective. Our comprehensive range of car parts offers our customers a huge selection at attractive prices. Our tips, video tutorials, and expert chat support also help them to carry out minor repairs themselves. For more complex repairs, our partnerships with selected garages ensure transparency and fair services.

Our values

Our values are the basis for everything we do at AUTODOC. Browse over the images to learn more about AUTODOC's values.

Customer centricity

We offer high quality products and services that exceed our customers' expectations. We achieve this by understanding and anticipating our customers' needs – regardless of how much they know about car repair.

Collaboration

We can only achieve extraordinary things if we work as a team towards a common goal. In doing so, we acknowledge people’s different needs and value the contribution of each individual, whether from colleagues or our customers and partners.

Inclusion

Diversity and variety are in our DNA: AUTODOC was built by immigrants with limited resources. We recognise the value of individual differences and the cultural diversity of our colleagues, customers, and partners and create an open, respectful, and inclusive working environment. We implement this on every level – locally, globally, internally, and externally.

Empowerment

Everyone at AUTODOC has the opportunity to make decisions that make a difference. We encourage, inspire, and support each other to grow and succeed together.

How do we bring our values to life? Click here to find out how we work together at AUTODOC.

Our story
A focus on the customer

In 2008, when Vitalij Kungel had to replace a bulb in the headlight of his Citroen Xsara, the garage charged him €60, even though the bulb itself cost less than €5. Vitalij had a literal lightbulb moment and a business idea was born. Together with his friends Alexej Erdle and Max Wegner, Vitalij launched an online shop for car parts (pkwteile.de). The first product sold was of course a bulb, costing just one euro.
Helping customers is what drives us to this day: we make mobility easy, transparent, sustainable, and affordable! The market for car spare parts and car repairs is not always easy to understand. Making the best value choice for car repairs can be an art in itself. That's why around 5,000 employees from over 50 nationalities in six countries work to make vehicle repair as easy and convenient as possible for you, regardless of how much money, time, or know-how you have at your disposal.
Repair your car yourself – it’s easier than you might think.
Everyone will find what they’re looking for in our online shop: we stock a wide selection of great value products for cars, trucks, and motorbikes from numerous brands and in every price range. Our user-friendly website makes ordering easy and if you do have any questions, we'll be happy to help. Our customer support is available in 23 languages. We’re also here to help when it comes to repairs and offer free, detailed PDF guides and video tutorials on car repairs on YouTube and AUTODOC CLUB. With our car-related services, we do our best every day to keep our promise of providing you with the best possible support for DIY repairs.

Milestones
2008 to 2013
  • 2008: foundation of AUTODOC in Berlin-Weißensee
  • 2009: AUTODOC hires first employees
  • 2010: due to strong growth AUTODOC moves within Berlin to Rhinstraße 49, where AUTODOC opens its first warehouse
  • 2011: expansion of the online shop to include Austria and Switzerland
  • 2012: expansion to the markets of Spain, Italy, the UK, and France
  • 2013: AUTODOC launches the company’s own product brand, STARK
2014 to 2018
  • 2014: AUTODOC establishes new headquarters in Berlin-Lichtenberg
  • 2014: AUTODOC launches online shops in Eastern European markets
  • 2015: AUTODOC establishes location for IT and online marketing in Odesa, Ukraine
  • 2016: AUTODOC opens a second warehouse in Berlin-Lichtenberg
  • 2016: AUTODOC’s annual revenue exceeds €100 million for the first time
  • 2016: launch of the AUTODOC app for iOS and Android and the own brand RIDEX
  • 2018: AUTODOC achieves annual revenue of more than €400 million in the tenth year after its foundation
  • 2018: AUTODOC establishes new logistics location in Szczecin, Poland
  • 2019: AUTODOC moves to new office space in Berlin-Charlottenburg
  • 2019: AUTODOC expands logistics capacities in Szczecin and Berlin by around 8,500 m²
  • 2019: AUTODOC launches online platform AUTODOC CLUB
2019 to 2023
  • 2020: AUTODOC starts sales activities in Ireland and is now available in 27 European countries
  • 2020: AUTODOC launches new AUTODOC CLUB app for iOS and Android and AUTODOC PLUS programme
  • 2021: Autodoc GmbH is converted into a stock corporation (AG) on 8 September 2021
  • 2022: major brand relaunch; first TV commercial on German television; first international campaigns
  • 2022: AUTODOC launches special offer for professionals AUTODOC PRO in France
  • 2022: AUTODOC AG is converted into an European Company (Societas Europaea, SE) on 16 November 2022
  • 2022: AUTODOC opens new logistics hub in Szczecin, Poland

About us

AUTODOC is one of the leading online retailers of vehicle parts and accessories in Europe. The company, which was founded 15 years ago by Alexej Erdle, Max Wegner, and Vitalij Kungel in Berlin, quickly developed into one of the most exciting internet companies in Europe. In 2023, AUTODOC achieved sales of over 1.3 billion euros (2022: 1.1 billion euros). AUTODOC stocks 5.8 million products from 2,300 brand manufacturers for 172 car, 23 truck, and 154 motorcycle brands. AUTODOC operates in 27 European countries and employs around 5,000 people at ten locations.

Find more interesting information about AUTODOC in our comprehensive company factbook.

Read more

Our markets

AUTODOC operates in 27 European countries.
Ireland shop now
United Kingdom shop now
Portugal shop now
Spain shop now
France shop now
Netherlands shop now
Belgium shop now
Luxembourg shop now
Norway shop now
Finland shop now
Sweden shop now
Estonia shop now
Latvia shop now
Lithuania shop now
Denmark shop now
Poland shop now
Germany shop now
Czech Republic shop now
Slovakia shop now
Switzerland shop now
Austria shop now
Hungary shop now
Romania shop now
Slovenia shop now
Italy shop now
Bulgaria shop now
Greece shop now

Management Board

Dmitry Zadorojnii
Dmitry Zadorojnii
Chief Executive Officer (CEO)

Dmitry Zadorojnii was born on 15 February 1984, in Chisinau, the capital of the Republic of Moldova. After completing his studies, he started working as a web developer for IM Isabel Telecom, Deeplace ISMP and Arax SRL. In 2005, he served as the general manager of a family business, developing an in-house ERP system to automate outdated business processes. In 2009, he led a private team of software developers. In 2011, he began working as a contractor for E&S Pkwteile GmbH (now AUTODOC SE). Dmitry Zadorojnii was appointed Chief Technology Officer (CTO) of AUTODOC in August 2021 and became a member of the Management Board. He was appointed Co-CEO with Sandra Dax in October 2022 and has been the sole CEO of the company since October 2023.

Lennart Schmidt
Lennart Schmidt
Chief Financial Officer (CFO)

Lennart Schmidt was born on 4 May 1985 in Peine, Germany. After studying economics at Leibniz University Hannover, he started his career at Volkswagen AG in Wolfsburg, where he worked from 2010 to 2016, first as a national and later as an international investor relations officer. He then went to Beijing in China for four years, where he was responsible for investor relations for the Volkswagen Group in the Asia-Pacific region. In 2019, he joined SEAT SA in Barcelona, Spain, as Head of Digital Finance. In January 2022, he took up the position of Vice President Investor Relations, Financial Planning & Analysis and Treasury at AUTODOC. In January 2023, he was promoted to CFO. On 01 October 2023, he joined the company's Management Board as CFO.

Supervisory Board
  • Alexei Kletenkov Chair of the Supervisory Board
    Alexei Kletenkov was born in Kazan, Russia. He graduated with honours in international economic relations from MGIMO University in Moscow in 2007. Shortly after, he joined the equity capital markets team at J.P. Morgan in London. In June 2010, Kletenkov joined Deutsche Bank's investment banking team in Moscow. In July 2012, he joined the investment banking team at Sberbank CIB, and six months later, he was named vice president. In July 2016, Kletenkov was appointed by Russia's largest retail brokerage firm, BCS Global Markets (BCSGM), to build and lead a trading platform for equity capital markets. From 2016 to June 2020, he sat on the User Committee for Primary Markets of the Moscow Exchange for BCSGM. In July 2020, Kletenkov left BCSGM to start his own capital raising, IPO and financial advisory company. Since January 2021, Alexei Kletenkov and his team have been working as financial advisors for AUTODOC.
  • Alexej Erdle Founder/Member of the Supervisory Board
    Alexej Erdle was born in Abakan, Russia. In 1993, he came to Germany with his parents at the age of 13. In Berlin he attended secondary school and graduated with a General Certificate of Secondary Education after 10th grade. From 2000 to 2004, he completed an apprenticeship as a car mechanic at TÜV Akademie in Berlin. He then worked for four years as a car mechanic at MBB Autoservice GbR. In 2008, he founded AUTODOC together with Vitalij Kungel and Max Wegner and served as Chief Executive Officer (CEO) until the company was converted into a stock corporation (AG) on 8 September 2021 – from February 2021 as Co-CEO together with Christian Gisy. Alexej Erdle moved to the Supervisory Board of AUTODOC SE on 8 September 2021.
  • Max Wegner Founder/Member of the Supervisory Board
    Max Wegner was born in Angarsk, Russia. He came to Germany with his parents in 2002 at the age of 15. In Berlin he went to school for one more year and graduated with a General Certificate of Secondary Education after 10th grade. In 2008, he founded AUTODOC GmbH together with Alexej Erdle and Vitalij Kungel. He served as AUTODOC's Chief Business Development Officer (CBDO) until the company became a joint stock company on 8 September 2021. Based in Odesa, he maintained close contact with the company's Eastern European locations. Max Wegner moved to the Supervisory Board of AUTODOC SE on 8 September 2021.
  • Vitalij Kungel Founder/Member of the Supervisory Board
    Vitalij Kungel was born in Tschapajewo, Russia. He came to Germany with his parents in 2001 at the age of 15. He attended a comprehensive school in Berlin and graduated with a General Certificate of Secondary Education after 10th grade. From 2004 to 2007, Kungel trained as an office management assistant at an advanced vocational school for office management and administration (“OSZ Bürowirtschaft und Dienstleistungen”) and was Chief Financial Officer (CFO) at AUTODOC GmbH from the foundation of AUTODOC in 2008 until 30 July 2021. Vitalij Kungel moved to the Supervisory Board of AUTODOC SE on 8 September 2021.
  • Sandra Dax Member of the Supervisory Board
    Sandra Dax was born in Landshut, Germany. After completing her studies in business administration at Landshut University of Applied Sciences, Sandra Dax was Controlling Manager at BMW in Munich from 2000 to 2009 and then Head of Controlling at BMW Italia. At the end of 2009, she developed and managed the sales and marketing strategy for the Chinese market. From 2012 to 2015, she was Head of Sales for BMW Southern and Eastern Europe. In 2017, she assumed global responsibility for Used Car, Steering Sales, Reporting and Analytics as Vice President. In January 2020 she was appointed Director Enabling and Driving eMobility Europe at BMW AG. In November 2020, she moved to SAP SE as Global VP - Business Development Automotive and Industrial Machinery and Components. Since May 2021, Sandra Dax has been Co-Founder/Co-CEO of the consulting firm AnAttitude, which specialises in digitalisation, new business models, sales and marketing strategy, as well as transformation in the automotive world. Sandra Dax was on the Supervisory Board of AUTODOC from August 2021 until September 2022. She was appointed Co-CEO with Dmitry Zadorojnii in October 2022 and moved back to the Supervisory Board as per her contract in October 2023.
Our locations:
France

Since 2021, we have had this location dedicated to building up our B2B business.

Germany

The AUTODOC headquarters is located in Berlin and includes other important areas such as administration, purchasing, sales, and the German-speaking customer service. In addition, our first warehouse and logistics location is in Berlin-Lichtenberg.

Czech Republic

Our third warehouse and logistics location is being built in Cheb and is expected to go into operation in spring 2023.

Poland

In 2018, our second and now largest warehouse and logistics location was opened here. In 2020, the warehouse space was expanded with the addition of the new building "M13", which is operated semi-automatically.

Ukraine

Since the opening of the first office in 2015, the marketing, IT, and customer support departments have been located here.

Moldova

In Moldova, the main areas are customer support, marketing, and IT.

Portugal

In July 2022, we established a new subsidiary in Portugal. The exact company location will be determined soon.

Netherlands

In October 2023, we founded a new subsidiary in the Netherlands. Following the successful launch of AUTODOC PRO in France in 2021, we will now expand our B2B business to the Benelux countries and build it up from this company location.

Luxembourg

In May 2023, we founded a new subsidiary in Luxembourg. At this location, we are concentrating primarily on building up our category management.

Kazakhstan

At this location, we are primarily focusing on expanding our own brands and cooperating with Asian manufacturers.

Our products and services

autodoc

In our webshop you will find a large selection of products from different brands for cars, trucks and motorcycles. Our apps for iOS and Android enable you to shop conveniently from your cell phone or tablet. Convince yourself of our offer and order today at: www.autodoc.eu/

Pro

We already have garages and mechanics as customers. It is our goal to win even more business customers in the future and to retain them long-term with customised offers. With a view to this, we’ve launched a B2B business model in France and hope to expand it to other countries soon. autodoc.pro/de/signin

Club

With AUTODOC CLUB you can keep an eye on all costs and organise the repair, maintenance, and care of your vehicle yourself simply and inexpensively. Visit our online platform and take advantage of the many tutorials, videos, and expert chats about cars. Become part of our automotive community today club.autodoc.co.uk/

Ridex & Stark

On top of our B2C services, we have used our experience and broad category knowledge to launch two of our own brands that offer our B2C customers even better value and our B2B customers higher margins.
en.ridex.eu/
www.stark-automotive.com/